Market leading convenience stores

Centra is Ireland’s leading convenience brand and has twice won a global IGD Award; Innovative Store of the Year 2017 and Shopper Insight in 2018.

Centra stores are available as standalone franchises, but Musgrave is also able to offer a range of innovative food sub-brands and concessions, which you can choose to include in your store, to fit your own market needs and demographics.

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Caramico

Caramico pizza gets its name from the Italian and Irish words for friends – cara and amico. This hand-stretched Italian-style pizza is available as a takeaway or for home delivery. For franchisees of Caramico, Musgrave offers full training in our customised pizza-making technique. All pizza ovens are branded, and we will support you with all branding and marketing information to help you leverage the most of the Caramico brand.

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Frank and Honest

Ireland’s fastest growing coffee brand, Frank and Honest is premium grade machine coffee, with a barista-style taste for people to enjoy on the go. An excellent addition to any food retail business, a Frank and Honest franchisee will get full support with branding and marketing material to make sure you are getting the most from the brand.

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Green Kitchen

Green Kitchen is an on-the-go food service available in Centra stores. What makes Green Kitchen unique is that nutritious lunch options, such as salad boxes, are prepared fresh in-store by staff for customers. A range of healthy menu options are available, plus a ‘build-your-own’ option for customers to choose their favourite salad ingredients and flavourings. Branding, marketing support and training are offered to franchisees who wish to add Green Kitchen to their stores.

Moo’d

Moo’d ice cream combines the very best of Irish dairy produce with Italian ice cream expertise. Moo’d is 100% Irish dairy ice cream, handcrafted by a group of experts and enthusiasts and made from milk and cream supplied by 2,100 farms across Ireland. The delicious flavours are sourced from one of the best flavour houses in Italy. Available as part of the Centra franchise, training, support and marketing advice are available for any franchisee looking to include Moo’d in their Centra store.

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Freshly Baked

Freshly Baked is a dedicated section of the store, where shoppers can buy fresh, baked goods, including artisan breads. Full training is given to ensure franchisees are maintaining the high standards that Irish food is famous for.

Health Foods

With public awareness of the damage of excess salt, sugar and fat in food increasing, we launched a major reformulation programme in 2016. We took a fresh look at our own brand ranges to find ways of reducing levels of salt, sugar and saturated fat, without compromising on taste, texture or quality. We have seen huge success from this ongoing initiative, and we want to pass our products and experience on to our franchisees, to benefit from what we have learned.

Training

As part of the franchise agreement, ongoing training is given to all staff – from shop floor to management – across all of our brands and sub-brands.

We will teach you and your team how to make the perfect pizza, cup of coffee, loaf of bread or Green Kitchen meal. You can be certain that our training will always be up-to-date, to keep up with the latest in food innovation.

Supply chain

We offer professional and robust retail and wholesale supply chain support and bespoke logistics solutions.

Working with a network of third party logistic service providers we can provide a global reach with highly competitive rates and first class service. We offer case picking of a broad array of retail, wholesale and food service ranges in consolidated shipments, delivering your business the convenience of ‘just in time’ continuous replenishment. Musgrave is also a member of the powerful European EMS co-operative, which gives us better buying power and access to the most competitive prices.

Store layout and design

We offer all of our franchisees support with store planning, category management and range and display solutions to develop your business, increase footfall and maximise sales and profit.

We will also help with store promotions and offer support packages.